Jun 21, 2022
In Education Forum
Creative marketing events, distribution, festival-making category email list activities, etc. Some of them are to bring results in stages, such as new user growth indicators and turnover; Product branding; of course, the above two directions correspond to effect advertising and brand advertising in marketing. So for us, when planning a promotion, how should we dismantle it step by step? Identify what is "on the surface" consistent with strategic planning? What are the "online" implementations category email list in various business directions? What are the specific implementations of "point on". It should be something that we need to implement after category email list abstracting upwards and dismantling downwards according to the activity goals. 1. Primary and secondary indicators, the development and connection of things First draw the key points: clarify the long-term direction and generate the core main indicators; dismantle the implementation in stages, and clarify the sub-indicators at each stage. For example, most of the people who do category email list operations may have done activities to pull new people. So everyone can definitely think that the main indicator category email list must be the number of new people; then what is the sub-indicator? The misunderstanding of most people is the ratio of new customers, that is, the ratio of new customers. This is a misunderstanding because: Once you start various actions to attract new customers, your new customer ratio will definitely increase, and as new customers increase, on the basis that the existing user pool is not too ugly, this ratio category email list will definitely increase, and it will not reveal the truth. situation, which is a vanity indicator.