Design and optimize content with search intent in mind. This comes down to looking at the search result pages for a particular query and identifying the three Cs of search intent:
Content type – What is the overall type of content? Is it a blog post, product page, or video? For instance, this very article is a blog post.
Content format – Some common formats include how-to guides, list posts, reviews, comparisons, etc. The article you’re reading right now is a list post.
Content angle – The unique selling point of the content piece. For example, “best,” “cheapest,” and “freshness.” Can you guess what the angle of this article is?
Once you identify the three Cs of search intent, you should have a pretty good idea of what type of content Google “recommends” to its users for particular search queries.
Recommended reading: What is Search Intent? A Complete Guide for Beginners
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
2. Word of mouth. Yes, this is still a trend
Word of mouth (WOM) is the “invisible force” behind many brands’ successes and the unsung hero of converting prospects to customers. Here’s some data to illustrate my point:
83% of respondents from 60 countries trust recommendations from friends and family, and 66% trust online recommendations (Nielsen).
74% of purchasers (auto, beauty, and smartphone categories) identify word of mouth as the main point of influence for purchasing decisions (Google, TNS, & Ogilvy).
At Ahrefs, we find that to be true and recently ranked word of mouth as one of the top three customer acquisition channels.
Thanks to online media, that “invisible force” of WOM—otherwise harder to notice and measure—has become quite tangible. We can witness it in the following:
Social media – WOM is seen in both conversations and sharing of content.
User-generated content about brands and their products – Customer reviews, unboxings, or fan pictures posted on Instagram are great examples.
The proliferation of influencer marketing – While influencer marketing is a marketing type of its own, the fact that’s been working so well is based on the same mechanics as WOM: People trust other people more than brands.