Editor's introduction: With the emergence of new trends in the industry such as live e-commerce and short video delivery, the traffic of traditional shopping guide bulk sms service websites has declined. The "What's Worth Buying" APP is a shopping guide platform mainly for male users. It is called "the first domestic e-commerce shopping guide". How useful is it? On July 15, 2019, the nine-year-old "What's Worth Buying" (referred to as "Worth Buying") was officially listed on the GEM of the bulk sms service Shenzhen Stock Exchange, known as "the first domestic e-commerce shopping guide". This company from the PC era is still on the growth track, but its growth rate is showing a trend of slowing down year by year.
In addition, due to the emergence of new trends in the industry such as live e-commerce and short video delivery, the traditional website shopping guide traffic has bulk sms service been eaten up, and there is uncertainty in the growth prospects of worth buying. This article wants to further explore the value of the worth buying app to users by analyzing the products worth buying. 1. Background Equipment used: Huawei mate20pro, domestic WIFI network, full Chinese interface Experience time: 2021.06.07-2021.06.10 Experience version: V10.1.1 Download method: APK package of Huawei App Market Account status: registered user, only used the price comparison and search functions Analysis bulk sms service purpose: to understand what is worth buying and the pros and cons of the current version of the APP, and find a direction for the iterative optimization of the product.
This time, the focus is on experience analysis from the aspects of interactive experience, page UI, business process, and functional architecture. 2. Industry bulk sms service analysis 1. Industry status Source: iiMedia Research Data Center Source: iiMedia Research, CNNIC According to the data provided by iiMedia Research and CNNIC, in the past five years, both the user scale and the penetration rate of the shopping guide e-commerce industry have increased a lot, which is accompanied by the continuous growth of China's e-commerce industry. In particular, the new crown epidemic in 2020 has further catalyzed the formation of users' online shopping habits, and the proportion of online shopping users in bulk sms service the total Internet users has reached 79.1%. There are inevitably many complex online shopping rules and online shopping discounts behind a large number of online shopping behaviors.