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The spots, he points out a trend: everyone’s Australia Mobile Number List clothes are spotless because the people in the ads use Tide.If everyone in other ads uses Tide, every ad you see during the Superbowl is a Tide commercial. The genius of this ad is that from then on, anyone watching the game on television focused on the clothing of people in other ads and realized that Tide was right. In essence, by buying a one-minute spot, Tide turned the tables on Australia Mobile Number List every other company by turning their commercials into Tide ads.
The social media reaction was overwhelmingly Australia Mobile Number List positive. Everyone began pointing out the truth of the ad and poking fun at the clean clothes of mechanics and other people. started trending and for the next week, Tide owned social media and dominated the most important marketing event of the year. Lessons For Your Business Tide Australia Mobile Number List spent a lot of money on this campaign, but it paid off for them in a big way.
This campaign showed businesses that you don’t have to Australia Mobile Number List match your competitor's dollar for dollar. Instead, you can add value to your campaign by thinking outside of the box. Tide didn’t settle for thinking of a funny or provocative ad like every other Superbowl commercial. Instead, they decided to hijack every other ad by Australia Mobile Number List highlighting what their company does best.