For example, you can create an educational app to accompany a product line, or use interactive multimedia (like a 360-degree video) to tell a story and draw attention to a cause. By combining purpose and profit, more and more companies are innovating and taking up social and environmental challenges on a global level. Even better, they do it in a financially viable way. It's a virtuous cycle that benefits everyone involved. A game changer is about to hit the world of social marketing. Well-known blogs claim that tags will be a revolutionary way for customers to search. In fact, Search Engine Watch even calls 2020 “the year of the beacon”.
They predict this is going to be a major change in search function and capability, so it's definitely important for us to start talking hair masking service about the impact this could have on SEO strategy. This got me thinking: will beacons be as influential as they seem? What are beacons? Before we start talking about how Beacons are going to change SEO in the coming years, we might want to touch on what they are and how they work. Beacons are small Bluetooth enabled hardware devices installed in physical locations. Beacons can be used by any brand, company or institution to set up notifications for those who "open" and wish to be alerted by that institution directly to their phone (via Bluetooth).
Advertising Continue reading below How much do beacons cost? Beacons are inexpensive and can be purchased for as little as $30, which is really great for businesses looking to implement them into their marketing strategy. They are also small and can easily fit on a counter/desk or can be mounted on a wall. Where can beacons be used? The possibilities of where Beacons can be used are endless, but some examples include retail stores, airports, events, restaurants, festivals, and even entire cities. The sky is the limit for purpose and location, but the important aspect is that they are tied to a physical location.