In the digital age, online information is changing at an alarming rate. For businesses looking to build a brand image on the Internet, it’s easy to lose sight of brand content in the digital space.
When people have questions, Google is often the first to see. More importantly, they expect search engines to answer questions as quickly and clearly as possible.
To this end, Google sets up featured snippets in its search results. Featured content ranks 1-10. The Featured Snippet box is called the "zero" position.
Earlier this year, I wrote about measuring the success of PR campaigns:
Snippets are selected pieces of information email list that appear in the box at the very top of organic search. What exactly is a featured snippet on the first page of Google search results
Yes. Dr. Pete at Moz has done some great research on Google Featured Snippets. I asked him to share his thoughts on the topic. He said so.
He further clarified:
There have been some changes to the matching algorithm, but the data suggest some guidelines.
In general, Google is able to find the best answers, and they are determined in a fairly simple way. If you reflect questions that Google answers directly on your page (even in the page title and header), you'll be in good luck. Provide a short summary of the answer followed by more details. In the press, this is sometimes referred to as the "inverted pyramid" style.
Basically, you give a quick summary and then expand it. This format is also beneficial for web users who tend to browse. Think of the featured snippet as a teaser that leads to a summary. If readers are interested, they'll throw in the rest.
Some data also suggests that Google is leaning towards certain snippets of certain types of questions. The current types are paragraph, list and table. Tables are very rare, but if you see Google showing featured snippets on the SERP and it's a list format, then you may want to organize your content into lists. There are no specific mode requirements. You can use simple headings or HTML lists (ordered or unordered, depending on context).